Making InnerShine Fun
Brands InnerShine is one of the more popular female collagen product available in the market. The target market for the product are females from the age of 14-25, this is a extremely digital savvy group and hence the need for an interactive campaign to drive sales through the online store. Akimi Technologies developed a online interactive game where web users are able shoot cupids at web elements with their chosen animated characters that is designed inline with their InnerShine branding. The game was launched during the Valentine’s day season which is popular occasion among the target group.
The game allowed users to obtain promotional incentives for Brand’s eCommerce store for every level of points obtained. The game was immensely successful and thus, the objectives to engage with the tech savvy community, to increase consumer’s satisfaction and to drive online sales were achieved.
Social Element To Drive User Acquisition
In a social sharing world, we incorporated many social sharing steps within the web elements in terms of sign ups and also auto sharing at every milestone of the game. This generated alot of buzz online that generated alot of users and returning users. Akimi also brought in other mobile app company such as Love Byte and Between to boost the knowledge of this campaign with the targeted market.