Samsung

Encouraging Drivers to Stay Focused While Driving On The Road

We created a mobile application on Android device for Handset maker Samsung which helps drivers to focus on the road. When a user has downloaded the application, the application will automatically block all calls and SMS from the user’s mobile so that he/she can concentrate on driving on the road. The caller or the person that sends the SMS will receive an automatic reply from the user’s cellphone to indicate that the user is behind the wheel and is unable to attend to their calls or SMS. These conditions are activated when the user is travelling above 20km/hour. When the user is travelling below 20km/hr, the cell phone functions as per normal.
To incentivise users from using the app when they are driving, users can win Shell gas vouchers and insurance premium discounts. The application is also endorsed by the Traffic Police and Singapore Road Safety Council.

Company Company Name URL Campaign Project
Samsung Singapore Mobile Application Development