SEO. How many times have you visited a website and only to close it after a while as it proves of no relevance to you? Having an attractive and interactive website means alot in today’s world. According to Google, when it comes to retail, one in three shoppers use their smartphones to find info instead of asking store employees. Your web presence is important and it gives off the first impression to your potential customers. However, how do I increase the number of potential leads coming to my website in the first place? This is where Search Engine Optimisation (SEO) comes in. It is good to keep in mind that an overwhelming majority of 91.5% of traffic comes from the 1st page results. Thus, it is super important to be on the 1st page. try Googling “Ecommerce Website Development” and you should be able to find Akimi Technologies on the first page.
In general, SEO can be divided into 2 sections:
- On Site SEO
- Off Site SEO
In today’s article, we will cover some of the aspects of On Site SEO.
The first place to start with SEO is on your ecommerce website itself. Search engine algorithms look for several factors when they crawl through each page of your site. The most important ones are:
The more attractive to search engine algorithms your page is, the higher it will rank in SERPs and the more visible it will be to people.
- site structure
- page URL
- alt-text of images
- title tag
- internal links
The content that you publish on your store’s website tells the algorithm how relevant a page is to a user who is searching for a particular term. Search engines scrutinize your site for signs of quality or attempts to manipulate the search algorithm.
Structural elements of your site and the way pages link to each other also affect SEO. Search engines go through a link structure to find and index pages. If your site is structured well, all pages and subpages will be easily found by search engine crawlers.
A clear website structure is important not only in terms of SEO, but most of all in terms of good user experience. The aim is to build an online store where clients can easily find products and information they came for.
There are different types of keywords, as well as different types of search queries that people use to find products they are looking for. SEO is pretty much based on keywords. Finding out what words searchers use to find online stores similar to yours is the key to success.
After doing a profound research you’ll have a list of relevant keywords in your hand. You can then start the optimization process which basically means placing keywords throughout the whole website. The main keywords should be used in titles and repeated naturally in the content, others should be placed in image tags and meta descriptions.
One easy way to improve SEO on your ecommerce site is to ensure that each URL is SEO-friendly, which means that it should include the main keyword that the page is targeting.
URL stands for uniform resource locator, it is a web address of a single web page. URLs are displayed in a web browser and on SERPs. There are two types of web addresses: static and dynamic.
A static URL looks like that:
A dynamic one can look like this:
While search engines can easily understand both of the URLs, for human beings dynamic URLs are completely illegible. A searcher can’t define what can be found on a particular website. Not to mention that you miss the chance to put one of your relevant keywords on URL, if you choose a dynamic web address.
Alt-text of Images
Search engines don’t read images, they read alt-text instead. You should use alt-text to help engines better understand the meaning of an image and what it represents. While describing an image, don’t forget to use some of your focus keywords.
Title-tag and Meta-description
Title-tag should define a site’s content in a concise and clear way. You should keep it short, max 50-60 characters. Be sure to include at least two of your most important keywords along with your brand’s name.
A title tag plays a significant part in SEO as it appears in the search engine result pages (SERPs), on external websites and directly in browsers.
Internal links – links that point to other pages of your site – are an important part of on-page SEO. They help search engine algorithms to crawl through your site, indexing each page as they go. We will be talking a lot more about internal linking while discussing information architecture in chapter four.
Content on your store website if optimized well can make a huge difference when it comes to making your business more visible in search engines. The keywords are one of the most important factors when it comes to your content optimization. You should pick only the most relevant ones and use them throughout the whole website.
In the next article, we will talk abit more about Off Site SEO.
Looking to revamp your website? Drop us a message to discuss further!