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18
Aug
2016

How Much Does An Ecommerce Website Cost?

How Much Do E-commerce Websites Cost?
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E-commerce websites come in many different types and scale of operations. There are many ways to get one set up depending on the scale of your business and the stage that you are willing to adopt for eCommerce as compared to your offline business. So what are some typical costs? It’s not an easy question to answer but here’s an overview.

Whether you’re starting a brand new e-commerce site or rebuilding an existing one, these are the main considerations that will influence the cost:

  • What are your specific business specific needs? Where are your customers and what do you plan to automate?
  • Which platform do you want to use?
  • What expert help is available for you?

HOSTED VS SELF-HOSTED

Before we get too ahead of ourselves, you may be wondering about hosting. Should you host your website yourself? Or should you use a hosted platform? There are advantages and disadvantages of both.

HOSTED

A hosted platform is a piece of software that runs on some other company’s server. More often than not, you won’t have access to the code that runs your site. Shopify and Wix are good examples of this approach.

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Advantages

  • Easy to use – usually these have one web interface which means there’s not a single line of code to write.
  • Up-to-date – you will never have to worry about updates. With a hosted platform they will roll out changes as and when they need to.
  • Powerful hosting – typically these companies have impressive servers and infrastructure, which means that your website will always be fast no matter how much traffic you get.

Disadvantages

  • Hardcore Customization – because you can’t change the back end code, adding very bespoke functionality could be tricky on these platforms. This leads to alot of frustration as some of the features that you need , can’t be made available.

SELF-HOSTED

A self-hosted solution is a software that is run on your own selected hosting provider. You create and see the code and are responsible for uploading and updating it on to the server provider. Some examples are Bluehost (www.bluehost.com), Dreamhost (www.dreamhost.com) etc. If you are having any technical problems you are the one who has to sort it or ask some vendor to help.

Advantages

  • Customization – if you don’t like something you can change it. When you have access to the bank end code you can pretty much do anything – or you can pay some vendor to do anything.
  • Ownership – You don’t own the code on a hosted solution. However if you host your own software, it will always be yours and you can stay on that platform for as long as you want and have the means to control everything.

Disadvantages

  • Higher setup cost – you need to invest more in the beginning to find the right team for development and support.
  • Setup and monitoring – you need to setup everything yourself and keep track of tools for monitoring the entire system.  You will also need to continually pay for the hosting fees. However, this should also be the same for hosted platforms like Wix.

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On a second note, if you are wondering which Content Management System (CMS) to use, you can read our summary article here.

WHAT DO YOU ACTUALLY NEED?

Before we get into pricing though, it’s important to understand the specifics of your business. It’s tempting to charge in with an all-singing, all-dancing website that features every bell, whistle and add-on available. And there’s no shortage there: every leading e-commerce platform – whether it’s Shopify, Magento, or WooCommerce – offers a wide range of apps and plug-ins to increase functions on your site. These include apps for pre-order management, customer management function, shipping and inventory management.

Do you really need all those features though? 

Perhaps not. Not yet, anyway. You’ll only overcomplicate your website before you’ve figured out what you and your customers need. Asking for more features will increase the cost, so think about what actually serves your profitability.

LESS IS MORE

Think of the Minimum Viable Product (MVP) model. This means starting with a basic version of your website. At this stage all you need to worry about is selling to the customer. This helps minimize risks, saves money on unnecessary add-ons, and ultimately lays the groundwork. By starting with a basic, bare-bones approach, you can launch earlier, which means you gain operational experience and gather customer feedback earlier. This will help you figure out the apps and new functions your website actually needs.

WooCommerce and other hosted platforms are one of the best ways of working with this model. Hosted platforms include a load of typical functionality that you’ll need when setting up an e-commerce store, like a PCI compliant checkout and inventory management, which means you don’t have to pay to re-invent the wheel. This lets you focus on finding the right design for your website, or adding bespoke features.

Startup Stock Photos

CALL IN THE EXPERTS

It’s true that there’s no “one size fits all” solution when it comes to quality e-commerce websites, so eventually you’ll want an agency to help you out.

In the long run, a professional eCommerce development agency will help you make money by making your website better and by following best practice. They can help you save money too by setting up your website so that it’s easy to update.

Choosing the right agency can be difficult. Here some things to look for in an agency:

  • A commitment to increasing sales and an understanding of how to turn visitors into customers.
  • Great customer reviews and look out for search ranking when you google “eCommerce website development”. A high ranking means that many people are looking at that same company.
  • A proven track record for developing bespoke projects.
  • Customer testimonials.
  • Clear fixed pricing and schedules that work to your requirements.
  • Honesty – if you think an agency is only telling you what you want to hear, it’s possible they’re not being upfront about how tricky setting up an ecommerce website can be!

HOW MUCH DO E-COMMERCE WEBSITES COST?

So now we’ve looked at how to assess your business’s needs and find an agency that works for you, there’s only one big question left – just what will it cost you? There is, of course, a wide range of pricing available and just as there’s no one size fits all in terms of website design and functionality, this is also true of pricing too. We’ve done our best to showcase some benchmark rates to help with your decision making.

DESIGN AND BUILD

  • Around $4k – $6k for a very basic site from a small agency or freelancer, probably built on WordPress.
  • Between $20k to $30k for something more sophisticated that is built from scratch for you by 5 – 30 person agency. It is a wages game, so assuming that the average wage is $5k. Each eCommerce project will require minimally 4 people to do the job i.e. Project Manager, Designer, Front End Developer and Backend Developer. Each team will take 2-3 projects at one time and it takes 2-3 months to finish the job. You should be expecting a fair price to be around there.
  • $50k for more complex projects
  • $100k+ when working with larger agencies on larger technology stacks.

LICENSING/SOFTWARE FEES

  • If you use a hosted solution like Shopify or Squarespace, you won’t pay an initial cost but you will have monthly fees between $30 and $300/month. This fee includes upgrades and security updates, which you’ll need to pay someone else to do on a self-hosted solution.
  • WordPress is open-source so it’s free to download and install. You’ll need to host it yourself. Hosting cost with Bluehost is estimated at $8-$10/month.

HOSTING

  • The hosted solutions will include the hosting cost in their monthly fees.
  • If you expect a lot of traffic you’ll need to spend money on servers and you can consider the bigger players like Microsoft Azure or Amazon Web Services.

ADHOC WORK

For a hosted website the pricing structure is a little different and there are several things to consider:

  • Web design agencies can charge between $40 – $150 per hour. The advantage is that their capacity is more predictable and they’ll have the skillset you need to get your project done, but having that skilled team at the ready comes at a cost. More importantly, they have the experience and they are more likely to get things done based on their experience with clients that are similar to yourself.
  • Freelance developers can cost anywhere from $25 – $70 per hour depending on their skill set and experience.
  • Offshore developers are usually the cheapest option at $5 – $20 per hour. However, do bear in mind the skillset and more importantly the level of professionalism attitude that you will be getting. The experience varies on a case by case basis.

However, with all of these options are pros and cons, so be sure to do your research and be aware of any offers that sound too good to be true.

When agreeing on a cost, do ensure that the price quoted is the total cost and that there are no hidden extras. An e-commerce website is a huge project and will inevitably take time to perfect. Before anything you need to think about exactly you want and need from your ecommerce site and then ensure your designer/developer will be able to deliver it.

The real answer to the question “How much should an e-commerce website cost you?” is simple: nothing’s for certain. Every business is different, and every business develops in its own way. As an extension of your business, the e-commerce website will reflect that as will the money you spend on it.

FINALLY – WHAT DO WE CHARGE?

  • Drop us an email and we will share with you our standard package. It will be clear and transparent that applies to all of our clients. You can contact us here
18
Aug
2016
17
Aug
2016

10 Reasons Why WordPress Is The Best

You are roaming here and there and looking for best reasons that could convince you for using WordPress for designing your website. How would you feel if I say that you have landed to the appropriate page that you have been looking for? Here we are describing a huge number of reasons why you should go for WordPress for designing your website. Let us start:

  1. WordPress is available for Free

Free always gives a powerful approach. And why anybody would say No when technology is ready to design your website for free where you can make things according to your needs and requirements? I won’t ever say no. At least try it for once. When it is available for free then what is the harm in using it?

But yes you might think about if it is of any good or not? After all things that are available for free always lack good qualities. This is true on your part but it is not always true. This is not the case in the world of softwares.

In the world of software, some of the best things are available for free like Java which is generally used for Android phones and for most of the banking software’s. It is all what have been rightly called as “open source”. But for common people it means community supported and free software. Hence I would say that Free is good for many reasons.

 


  1. Very Easy to Use

The software is so easy to use that even your grandma can use it. You must have used Microsoft Word before. If you have used Microsoft and know how to use it then you can use WordPress very easily. Writing a page or post in WordPress is very easy and smooth.

It is very simple and you just have to type your words, you can design them as bold, italic, you can add headings, centre align the text, add images, and a lots of things you can enjoy and perform asyou’re your needs and requirements.

WordPress allow you to create your own website and become the boss of your own website. This is what we keep on telling to WordPress users. The only aim of WordPress is to give you the website that you could control yourself.


  1. Easy to Add Functionalities

WordPress offers you a very easy and simple way of designing and allow you adding functionality to your website. For example you need a contact form for the people so that they could email you through your website. No need to worry. You will get at least 5 great plugins that you can easily add to your WordPress theme.

If there is no problem WordPress will offer you some useful and great plugins for that too. WordPress offers you plugins for almost anything you want or anything that you could imagine.


  1. WordPress Makes SEO Easy

Search Engine Optimization also known as SEO becomes very simple when you use WordPress for your websites. It is good and necessary to learn a little of SEO but with some simple plugins so that you could get results in almost no time. Adding SEO functionality is very simple with WordPress and sometimes you don’t even have to start with it. It is very easy to use.


  1. Make Your Website Stylish With WordPress Themes

You cannot completely depend on functionality but sometimes all you need is to make your website look good. After all it is your website and who does not want to make more customers. Always keep in mind that your website is your most important online asset and the only business card seen online. So it is obvious that you want it to look awesome.

Here WordPress will save your day again. WordPress offers you a number of themes and these themes are simply the skins or the styles that you add and they completely change the look and feel of your website. So you can always try a few more and can go with the themes you love the most. If you choose a manual one, go on reading this post to find out how to choose a theme in WordPress.


  1. WordPress offers a Built-in feature of adding a Blog

Having blogs on your website is a must now. Blogging is one of the best ways to advertise your products and services. Add great content to your website and let people fall for your products and services.

Not only writing, you can also add videos, Infographics or anything that you want that you want to convey to your readers. A blog is just a page having a date on it. This WordPress was built originally built around these blogs. So adding few more is as easy as drinking water. Also you can build a site without one, so please do not feel pressurized for writing a bundle of content. WordPress offers you a number of options and it takes only few minutes to add a blog.


  1. WordPress Is Flexible

You can say WordPress a complete CMS i.e. Content Management System. This means that you can do anything you want with it. The plugins and themes that we are talking about in the above paragraphs can be considered as some of the highlights. But if you don’t want to play with all this, WordPress offers you a lot more powerful things to help.

You can very easily create your menus to get your customers on your own page. After this you will find some useful widgets in it. These are the flexible elements that you can always add to your header, footer and the sidebars of your website. You can add almost anything into this widget. Like

  • Advertising
  • Forms
  • Buttons
  • Images
  • Content and lots more.

With the help of this WordPress, you can create anything that you want to, using your imaginations. It does not matter if you do not have any technical skills with you. Anyone can use this WordPress very easily.


  1. Ecommerce is Easy to Do

People generally build websites because they want to sell their products and services online and WordPress is giving them a huge number of ways to do that. WordPress offers you a plenty of options as per your business’ needs. This is as simple as adding a PayPal button on your website. There are a number of Plugins to help you. You can also integrate eCommerce systems with that and the free among them is WooCommerce.

This is actually amazing to know how much functionality WooCommerce allows us to use for free. So there is no need to fear if you have a shop, you can very easily get online with this WordPress.


  1. Loads of Support

This is not the last point but WordPress is well known for providing a lot of support to the people who use WordPress for designing their websites. Because a number of people use WordPress and a lot have been written about it, you will come to know about anything you want to know about WordPress.

There are a hell lot of forums, blog posts and a lot of support from Web Developers of WordPress and lots more. So if you are playing with the things that you get stuck with, chances are that someone out there will help you about the doubts.

And if you are not ready to play with your own website then you can always take help from professionals. It has always been safer and simpler to use.


  1. Go for WordPress now!

Well we hope that we have written good enough that will convince you to make use of WordPress for designing your website. WordPress is an amazing platform to design your website and you are going to love it. Honestly, for all the reasons mentioned above you cannot resist using WordPress.

The above article is adapted from the link here – http://wpfixit.com/top-10-reasons-why-to-choose-wordpress/

15
Jun
2016

How Much Does A Website Cost?

In our day to day, we often get clients who ask us “How Much Does a Website Really Cost?” We do try to explain but sometimes it is better to get a 3rd party perspective. Below is an article from Forbes Magazine (http://www.forbes.com/sites/ilyapozin/2013/08/07/how-much-does-a-website-cost/#566b68faa5d1). Hope it will share some light on Web Development:

Pricing a website isn’t as easy as you may think.

At my Web agency Ciplex, we regularly receive questions from people who want to know, “What do websites cost?” And like asking how long a piece of string is, it’s a question that really has no black and white answer.

I’ve been in this industry for more than 13 years, and my company has built more than 2,000 websites of all sizes and types. But to this day, I still cannot answer this question.

Here’s why a one-off website quote is nearly impossible:

1. Website design and development should be viewed as a service, not a product. It’s hard to shake the idea that websites aren’t a commodity. Websites are something that someone, often multiple people, have to put together. Viewing it as service-based will help you to better understand why a one-off price isn’t simple to give — building a website takes continued time and effort.

2. Building a website involves a complex level of planning. Detail is an integral part of Web development — and this greatly affects pricing. Case in point: you may want a feature on your website for users to upload an image. There are 50 questions I could ask you, and based on your answers, I can either build the feature in one hour or 100+ hours.

For example, I may ask you: What’s the size limit of the images you’re uploading? What file formats does it support? Do you need the ability to crop the image? The list goes on.

So, if I asked you all of these questions in order to figure out how long it would take to develop one feature, are you willing to answer 1,000+ questions for the potentially 100+ other features that your website will have? Also, are you willing to pay for the time it takes to go through this process, essentially making the quote no longer free? Or is it better to simply find a trusted team that works for a fair rate, and you set the budget and objectives, and they do the best possible approach to get there? Buy trust, not line items.

3. Quotes are far too subjective. Building a website can be accomplished hundreds of different ways. Don’t believe me? Go out for a quote and I guarantee by asking just a few companies for a price, you’ll get responses all over the map. I’ve had clients tell me over and over that they received quotes ranging from $3,000 to $100,000 for the same set of requirements. How can that be possible?

4. The definition of success for your website may vary from person to person. The Web development industry is full of opinions, and no one is right or wrong. For example, a designer may think a great website should look like a piece of art, while a developer may think it’s best if the site has been created using the greatest and latest code built from scratch. A marketer may pride the site on being simple, direct, and SEO optimized, while your perception may be a site with a lot of great features. The real success of your website comes down to the business goals you want to accomplish with it, not what’s in it or how it’s made.

5. There’s more than one way to price a website. There are two ways you can end up with a price for your website: fixed bid or hourly. For fixed bid, you will receive a figure like $5,000. With an hourly price tag, you will pay someone $100 an hour for as long as it takes to complete the project.

Ciplex used to offer fixed bid pricing, and we moved away from that. There’s too much gray area (as you can see above), and it becomes somewhat of a gamble. Pricing that’s hourly or even weekly allows clients to see the website as a service that involves numerous elements to effectively and efficiently complete — like people, brainpower, and time. This way, when you buy time, you’re also buying trust and essentially an augmented team for your business. If the focus is too much on the billing component, we tend to lose focus of why we are building the sites — ROI, amazing work, reaching and surpassing business goals.

6. The Web development industry has very few standards. Since Web development is a fairly new industry, there really aren’t many standards. How one person or company goes about building a website may be completely different than another. For example, there are dozens of languages used to program a website, as well as many platforms and systems. This is made even more intricate when you factor in that each solution can be reached in 1000 different ways. As the industry grows, more standards are likely to emerge, but until then the lack of uniformity causes an issue when determining price.

There’s truly no good answer to the question, “How much does a website cost?” But understanding the subjective nature of this service will help you in the future.

The above article is taken from Forbes Magazine – http://www.forbes.com/sites/ilyapozin/2013/08/07/how-much-does-a-website-cost/#566b68faa5d1

07
Jun
2016

South East Asia Internet Economy To Grow To $200B by 2025

There has been many hypes about the internet industry in the South East Asia region that consists mainly Singapore, Indonesia, Philippines, Thailand, Vietnam, Malaysia, Myanmar and Cambodia. With a combined population of approximately 640million , it is hard to swipe it one side when it comes to talking about the global market. However, just how big is it? And what are the opportunities it presents for internet companies. On a new report released by Singapore sovereign wealth fund Temasek  and Google, we highlighted 3 key things to pay attention to when considering this part of the world.

South East Asia is huge when it comes to internet connectivity

There are approximately 260 million users now and an estimated 480 million by the year 2020, Southeast Asia’s is the world’s fastest growing internet market — adding 124,000 new users a day. The majority of this growth is in populous countries like Indonesia and the Phillipines.  Beyond that, its young population (70 percent of which is aged under 40), lack of “big box” retailers serving entire countries and growing middle classes are forecast to contribute tremendously to this growth.

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Travel is going to be huge in this region

The region’s travel industry has been boosted by the quick adoption of low budget carriers such as Tiger Airways, Air Asia and Jetstar. This allows a growing number of people in South East Asia who can now afford to be able to travel around the region. The internet has been a quick adoption by many to make such purchases. However, international air travel is not the only area to take notice. Other form of travel sites such as bus ticketing platform Redot.sg has been very popular among the locals to purchase bus tickets. Another area to note is the move into online travel package purchases instead of buying them at the destination itself. It is of no surprise that the travel industry is expected to boom 650% over the next 10 years. Let’s also not forget the impact travel mobile applications such as Uber , Grab and Gojek contributes into this economy.

6

Internet Startup Scene Is Lively In This Region

With the boom in internet adoption, south east asia has also become a magnet to attract internet entrepreneurs and companies to pay attention to this region. Countries such as Singapore are investing into the tech scene by supporting startups through various government grant schemes to spur the growth of such companies. The Economic Development Board has also been actively wooing foreign IT companies to setup shop in Singapore while targeting the region.  Through the years, south east asia has produced some huge local internet companies such as Garena (http://www.garena.sg/) which further showcase the potential of this south east asia market. The dealflow has slowed down the past 2 years but at an estimated deal flow of $1 billion , you can’t ignore this market.

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Overall, despite all the positive news, south east asia still faces alot of challenges from the lack of engineering talent, payment mechanism etc which we believe are areas of opportunities for an outsider.

You can read the whole report from here.

26
Feb
2016

5 Most Important Web Metrics to Track for Your E-commerce Site

Monitoring our own e-commerce sites can be really intimidating. Using online tracking tools like Google Analytics may help but to those who are new to analytics, we got you covered. You do not have to worry about drowning in that  sea of numbers charts and menu items. The key is start tracking down some basic numbers. We listed 5 of the most basic yet vital web metrics for your e-commerce website. Once you get familiar with these data, you can start to tackle the more complicated ones and be data-surfing in no time!

  1. Visitors

Unique Visitors This is referring to the number of unique individuals at your site during a certain period, regardless of the number of times they visited your site. This represents the size of the audience that you have reached out to. This figure is useful for marketers to gauge the effectiveness of their marketing efforts. This is most apt for offline marketing which cannot be tracked by programs such as Google Analytics. For example, if you were to launch a new campaign advertorial on this month’s content. However there is no increase in the number of unique visitors, perhaps it’s time to channel the resources allocated for this marketing project elsewhere.

Repeat Visitors This refers to the percentage of visitors who return to your site. A good percentage indicates that people do find your content interesting to keep coming back for more. Take note that a high percentage does not mean a good thing. If there is a high percentage of repeat visitors but unique visitors are about constant, it could indicate that there is a struggle driving new traffic to your e-commerce site.

  1. Bounce Rate

This refers to the percentage of visitors who leave your site quickly having no interactions. A high bounce rate would mean thatusers didn’t find what they were looking for on your site and decided to leave. It’s as if they walked into a store, barely looked around and left the store immediately. They find nothing of value and have no reason to stay. While it’s impossible to keep your bounce rate to zero (people do visit sites by accident), reducing the rate to a bare minimum is vital. You should always be comparing your landing pages to look out for ones that are bouncing a high percentage of visitors. These are the ones who are chasing your users away. As such, you have to get rid of these pages. Comparing your high bounce pages to your low bounce pages is a great way to find out what’s working for your users and what isn’t. Every lost user is a lost opportunity, so you’ll want to figure out why people are leaving alter content and data to their patterns.

Here’s a infographic that shows what bounce rate is.

  1. Conversion Rate

The conversion rate of a page is the percentage of people who completed a desired action on that page, such as filling out a form or completing a purchase. It is ideal to have a high conversion rate. This is very useful to compare between your e-commerce site’s landing pages. A landing page is usually the first page users see on your site, so it is crucial that your landing pages are getting visitors to convert into leads. Conversion rate is the ultimate measure of how successful your site is. If your site has a low conversion rate, either they are not your target audience or the site is not effective at convincing your visitors that you offer the right solution to their problem. Conversion rates can also act as a monitor for error on your site. If conversion rates suddenly drops, it could means there is an error or broken link in a certain area or page.

  1. Origin of Traffic

The sources of traffic from your site can also be a fantastic metric. By knowing where people heard of your site, changes can be made to marketing strategies to further boost traffic on your site. If you’ve been working on your SEO efforts, then you should see your organic search volume increasing. Organic search is traffic arriving through search results in a search engine. If you’ve been doing good social media promotion, then you should see a lot of referral traffic from social media sites and blogs. If there is a high traffic from a particular site of another company, you may also want to use this as a business opportunity to reach out to that company to forge a more formal relationship.

  1. Keyword performance

This refers to the evaluation of specific keywords that are bringing organic traffic to your site.Knowing this will enable you to adapt campaigns and content accordingly. You will know what people are actually looking for when they visit your e-commerce site, if there is a keyword that you may not have optimised but is driving traffic to your site, it would spell out benefits for your site. This is because the keyword is not competitive but still relevant to your business. As such you can build content around that keyword to give yourself that competitive edge against your competitors. Using a keyword tool can be helpful in generating specific content that your customers are searching for.

Web metrics are your tools to analysing the progress of your site. Now that you know the basics, your e-commerce is one step closer to having better days! Need more information? Contact us for more details!

26
Feb
2016

4 Tips on Effective Content Marketing

Speaking at Marketing’s Customer Experience Conference 2015, Vivek Kumar, director and head of NTUC Membership said that most available content today does not engage the consumer and rarely makes an impact in their decision-making process.

However, effective content is crucial to customer experience. According to a study by the CMO council,80-90% of consumers, particularly in the B2B sector, would buy from a brand that has content that appeals to them.

It is now a must for companies to adopt a holistic view on content creation and exceed a consumer’s expectations. So how exactly do marketers create content that cut through the clutter and resonate with consumers?

Kumar gave four tips:

1. Involve your consumers

Brands should actively involve the consumer at the initial stage of the content creation.

Using the example of Coca-Cola, Kumar said that a decade ago, Coca-Cola innovated the music scene and launched a “passion-targeting approach” to generate its brand presence. Since then, it has evolved its strategy to build on consumers’ passion points.

More recently, it partnered with Maroon 5 to stream the band recording their music live in the studio. Fans were encouraged to follow their live feed on-the-go and simultaneously give the musicians live feedback.

By doing so, the brand was able to encourage its consumers to be part of the content creation process.

Here’s Coke’s video here:

Another example of successful content creation with fans was when Harley Davidson created its ‘No Cages’ campaign. The brand created an engine for its fans on its 110th anniversary to create ideas of the kind of bikes they would like to ride. Customers were allowed to design and custom colour their dream bikes on an interactive website.

Kumar said: “Engaging their customers started even before the brand sold its bikes. It started during the pre-sales period when the brand was trying to communicate with them -when they were designing the product.”

Using the insights and building on the consumer engagement, Harley Davidson also decided to launch a separate campaign called “No Cages”.

Here’s what the ad looked like:

2. Be relevant and target segmented audiences

According to Kumar, NTUC Income’s content marketing team takes into consideration the brand’s role in building communities, and reaching out to various groups of the society. It then builds its campaigns around issues that its consumers are passionate about.

“It is essential to tap into the audience that is already available in a brand’s database,” said Kumar.

Citing the example of the NTUC Income 350 Run event, Kumar explained that the company leveraged on its youth group’s interest by using environmental concern as a passion point for its campaign.  Pre-event, volunteer groups were formed to help clean up several neighbourhoods.

“At the start, there were 5000 runners and this year, that number grew to 15000. The whole movement has been growing,” Kumar said. He added that this is probably due to the consumers’ excitement around the environmental causes which were further amplified by initiative build around the event and not just limited to the run itself.

By being attuned to the needs of its young union members, NTUC Income successfully “built a movement in which members and customers were emotionally engaged” with the brand. The movement encouraged NTUC Income’s members to continue being socially engaging and active, even after the run.

3. Stay on-brand

Whatever a brand decides to do, it is essential to be “true to your DNA,” said Kumar. It is important to be sincere about the content and stay true to the brand to ensure success.

As part of its ‘Labour of Love’ campaign, NTUC Membership launched a ‘Free Coffee Wednesdays’ initiative to promote conversations. When consumers gifted a cup of coffee to their friends, they were able to redeem a free cup of coffee “to inspire conversations and improve any social divisions within the society” said Kumar.

The campaign led to a 772% increase in campaign application participation.

The movement was a catalyst for the brand to start conversing with the public as well.

The campaign prioritised the company’s outreach to its members. An initiative included opening at more accessible locations for union members to turn to for help. NTUC also shared personal stories of its members, but de-branded its content for a more genuine approach to its consumers. Accompanying the month-long campaign,  NTUC had a built in Facebook app to manage its union’s own account to cater to the“overwhelming response from the CBD area,” Kumar added.

4. Campaigns need to be consistent

Kumar said that when a brand launches an interesting campaign, it “cannot go missing in action, that leaves a very bad taste [for consumers].” It is crucial to be consistent with consumer engagement and participation so as not to leave the audience hanging in a lurch. This lack of continuity disconnects the kind of the traction that a brand might have received from a prior campaign. A company must also be conscious of people movement within an organisation so as to avoid a loss in connection with loyal consumers who were engaged with a past campaign.

Because IT infrastructure within a company may not be as fluid as marketing changes, brands need to be wary of their own limitations before creating content. A brand has to ensure that all security measures, especially ones related to IT are well-managed and updated.

This article is originally from Marketing Interactive Magazine – http://www.marketing-interactive.com/4-ways-content-creation-success/

26
Feb
2016
26
Feb
2016

6 things to know before starting your own business (Infographic)

Starting an e-commerce website can be a double edged sword. If done poorly, it could cost great losses but, if done well, it could be an easy battle with great benefits. Of course, with every successful battle comes immense preparation but there’s no need to panic.  With all these neat tips and tricks, you will be on your march to victory. Remember that setting up and online store requires patience and of course attention to details. The slightest decision could make or break your success. If you feel that you need more friendly assistance with your eCommerce business, feel free to talk to us! 

How-to-Start-your-own-small-business-6-steps-startup-guide-Infographic

26
Feb
2016

Apple Watch – 10 Features That We Like

Whenever Apple launches a new product, they never fail to surprise the public with their innovation and disruptive technology. Although the Apple Watch is yet to be made available in many countries (Check here for the list of countries that sells the Apple Watch – https://www.apple.com/pr/library/2015/03/09Apple-Watch-Available-in-Nine-Countries-on-April-24.html) , WWDC 2015 has announced to the world the second phase of enhancements to Apple’s latest product. Here are 10 features of the Apple Watch that we really like:

1_1

New Faces: 

The new face of the Apple Watch is attractive yet intuitive. You can select photos from an entire photo album and you’ll see a new picture every time you glance at the watch. Apple is also making some cool time-lapse animations of major cities that change based on the time of day.

1_2

Complications: 

In the next version of Apple Watch, you are able to display more than just time on the watch interface. Some examples would include your flight itinerary, your appointments and your other IoTs status updates. These other items are classified as “complications” in the new Apple Watch.

1_3

Time Travel: 

This is indeed the highlight during the demonstration at WWDC 2015. In WatchOS2, just by spinning the digital crown backwards and forwards, your complications will show you information which are relevant to whatever hour of the day you’ve zipped to. Want to know where you should be in 6 hours time but don’t want to open up your calendar? This feature is pretty awesome for you.

1_4

Change Settings with the Crown:

For future Apple Watch Developers, you can now allow your users to change the settings in your application through the digital crown. Extremely useful for IoTs application.

1_5

Nightstand:

This is functional feature which can replace your typical alarm clock. When your watch is charging on your bed-side table, you can now flip it on its side and still view the time—the clock rotates 90 degrees to make it easier to read. Also, when in this mode, the watch will wake you up with a gentle alarm sound as the clock changes color and pulses. Time to bid goodbye to all those fancy digital alarm clocks?

1_6

Communicate with Friends: 

Soon you will be able to sort your list of friends into various groups and each is identified by its initial or their little profile pictures. The contacts can be accessed easily from the face of the watch and each group can hold dozens of contacts.

1_7

Reply to Mail

Because what you really need is more ways to answer email, the next version of watchOS will let you reply to emails directly on the watch face. Of course, you can instantly trash emails from the watch as well, which might be the best feature of this new interaction. How to reply? Well that’s the purpose of Siri. 

1_8

Facetime Calls:

Support for FaceTime Audio calls is coming to watchOS 2. The next time you get pinged over Apple’s native VoIP service, you’ll see it on your watch with the option to answer, just like a regular phone call. 

1_9

Transit:

With all of the enhancements to Apple Maps on OS X and iOS 9, it’s only natural the Watch gets some additional maps mojo too. Any transit directions you look up on your phone can be sent to the watch, which will guide you by tapping your wrist, and you can initiate new directions by asking Siri through the watch. However, not so sure how this is super helpful considering phone application’s map is more advanced than the watch. Also, most probably , not going to be very useful in Singapore.

1_10

Automatic connection to wireless hotspot:

When wearable devices first launched in the market, one of the greatest concern is the ability to sustain its battery life since most work with Bluetooth technology which consumes alot of battery. With this automatic connection to wireless hotspot, you won’t have to worry about battery life since it does not consume battery if it is connected at home or at your office.

So that’s the top 10 features we like from WWDC 2015. Let us know below if you think there are some other features that we miss.