On -page SEO techniques involve building links from other parts of the web to your site. In the past, ecommerce site managers would scatter links to their site all over forums, directories, and comments sections, as well as buy links on other sites. These link building techniques are penalized by search engines these days, which means that you need to take a di erent approach.
Current o -page SEO techniques focus on building relationships, not links. It’s better for you to reach out to your customer base through social media. If you create entertaining content and share it with your followers on Facebook and Twitter, the customers you are interacting with may share the content on their blogs or in other communities – this way links will be created naturally.
You can also create informative or entertaining content that would educate people about your products in an unimposing way and put it outside your website – on relevant blogs, fan pages or forums.
Each time someone visits your store from an external website you just gained a backlink! And you should definitely keep going and try to receive more of them. The reason why backlinks are so important in SEO is that search engines determine popularity of a website by a number of backlinks it has gained.
The reason why backlinks are so important in SEO is that search engines determine of a website by a number of backlinks it has gained.
It is crucial that you track a link building progress and see how it impacts ranking positions of your store’s website. It’s easy to do with Positionly! Just go to the “Backlinks” section on the “Website menu”. You will see a visual graph of your new and lost backlinks as well as the overall quality of all links that you gained from external websites. Below there is a detailed list of all your backlinks.
For those of you who would like to find out more about analyzing backlinks, we’ve prepared this plain guide.