For online business, the visuals on your website plays an important role in the branding of your site. It defines how users react and respond to your products and your site. One prominent visual that represent your business will be your logo. Different logos send different signals and messages to your users. If you want to make people feel sexy and sophisticated, you are probably going to confuse your consumers if your logo is bright green.
That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.
Color isn’t the only design element that communicates with your customer about your brand. Font, spacing between letters and shape also tell your brand story in that instant when a first impression is formed.
Have a look at the infographic below, compiled by Canadian plastic-card maker Colourfast, to get a sense of whether your logo is conveying the right message.
If you want more information regarding the design of your site and online business, comment below and call us and we’ll be more than happy to help!