Brands

Brands InnerShine

Making InnerShine Fun

Brands InnerShine is one of the more popular female collagen product available in the market. The target market for the product are females from the age of 14-25, this is a extremely digital savvy group and hence the need for an interactive campaign to drive sales through the online store. Akimi Technologies developed a online interactive game where web users are able shoot cupids at web elements with their chosen animated characters that is designed inline with their InnerShine branding. The game was launched during the Valentine’s day season which is popular occasion among the target group.
The game allowed users to obtain promotional incentives for Brand’s eCommerce store for every level of points obtained. The game was immensely successful and thus, the objectives to engage with the tech savvy community, to increase consumer’s satisfaction and to drive online sales were achieved.

Company	Company Name	URL	www.loveinnershine.com
Cerebos Pacific Pte Ltd	Website Development

Development of Brands InnerShine Campaign

Using Gamification To Drive Online Sales

Social Element to Drive User Acquisition

In a social sharing world, we incorporated many social sharing steps within the web elements in terms of sign ups and also auto sharing at every milestone of the game. This generated alot of buzz online that generated alot of users and returning users. Akimi also brought in other mobile app company such as Love Byte and Between to boost the knowledge of this campaign with the targeted market.

Converting Gratification into Sales

At every milestone of the game, we provide the users with incremental points and this points can be exchanged for discount promo code which can be redeemed at Brands Online Store. This create a very strong stickiness factor for the users to play the game and also to spread the discounts among their peers.
The campaign generated good reviews and it was featured on the front page of The Business Times
It also garnered international attention with a media feature from a popular tech news site in China

Brands InnerShine

Making InnerShine Fun

Development of Brands InnerShine Campaign

Using Gamification To Drive Online Sales

Social Element to Drive User Acquisition

Converting Gratification into Sales

WHITEPAPERS

TEST YOUR APP IDEA

CONSULTATION

Tell us about your project & get a free quote within 24 hours

With AkimiTechnologies, we strive not only for
success, but to be of value

Brands InnerShine

Making InnerShine Fun

Development of Brands InnerShine Campaign

Using Gamification To Drive Online Sales

Social Element to Drive User Acquisition

Converting Gratification into Sales

WHITEPAPERS

TEST YOUR APP IDEA

CONSULTATION

Tell us about your project & get a free quote within 24 hours

With AkimiTechnologies, we strive not only for success, but to be of value

With AkimiTechnologies, we strive not only for
success, but to be of value